Maximizing the potential of premium

Datum: 28. Juni 2022
All-day event
Ort: Online

In this free webinar on 28 June, you’ll be getting the very latest intelligence on sales performance and trends for Consumer Tech and Durables across regions, key countries, and product categories. In a special analysis, our experts will also share how establishing a winning premiumization strategy can help you command higher prices and secure margins in challenging times. From the top-line trends to the detail on exactly where we see a shift to premium, this approach isn’t about simply charging more money.